Setting up Haystack

Conditional calls to action

  • Applies to:
  • Enterprise

Custom Calls to Action (CTA) now available within Haystack

It is now possible to add custom sales messages directly into the reports generated within Haystack using the custom calls to action feature. This feature makes the report relevant to your sales pitch by showcasing your products within each section of the analysis, as well as increasing your conversion rate by adding a context specific call-to-action (CTA). It is also possible to add your own text, images and links into each section of the report.

Comparison of calls to action against a site that is mobile optimized, versus a site that is not mobile optimized. The call to action is different based on how the site performs in this area.

You can even tailor the messages according to the outcome of the analysis, highlighting the right product benefits to the right customers.

Custom call to action messages can be added to the inbound marketing tool, PDF reports and presentation mode. Please speak to your Digital Account Manager for more information.

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